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'Business Casual' Causes Confusion
By STEPHANIE ARMOUR, USA TODAY
Posted: 2007-07-16 17:46:32

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Jennifer Cohen thought she had a good understanding of her company's policy allowing business casual attire.So the 24-year-old was stunned when an older colleague pulled her aside to tell her she was dressing inappropriately by donning Bermuda shorts, sleeveless tops and capris."Each generation seems to have a different idea of what is acceptable in the workplace, and in this situation I was highly offended," says Cohen, who works at a marketing firm in Philadelphia. "I was actually not allowed to attend a meeting because my attire was deemed 'inappropriate.' People my age are taught to express themselves, and saying something negative about someone's fashion is saying something negative about them."Business casual has become a staple of the office, but more companies are trying to enforce rules that set at least a minimum standard of dress, and an increasing number also are enforcing more formal attire -- especially at meetings or on days when clients may visit the office. And as summer heats up and fashion trends become even more laid back, employers are wrestling with how to adopt dress-code policies that encourage both productivity and professionalism.There is little question that business casual, largely popularized by the dot-com craze in Silicon Valley, has permeated the workplace, with six in 10 employers allowing a dress-down day at least once a week, according to a 2006 survey by the Society for Human Resource Management.But a backlash is brewing: The number of employers allowing casual dress days every day has plunged from 53 percent in 2002 to a new low of 38 percent.The reason for the return to more dressed-up attire is, in part, because of the confusion generated by business casual standards. Should flip-flops be allowed? What about tennis shoes, jeans and shorts? Sleeveless dresses? T-shirts? Younger employees are more likely to push the envelope, rankling more veteran generations who have long worked in offices where ties and skirts were expected no matter the day of the week. Many employers resent becoming fashion police.Casual Fridays Get Out of Hand "It started with casual Fridays and got out of hand," says June Webb, in Alexandria, Va., a fashion consultant. "Now companies are starting to clamp down a little bit. They've found women have a tendency to show off too much skin, and men tend to show up in clothes that are wrinkled and not ironed."Despite the push toward a more dressed-up workplace, employer policies still run the gamut. Some are gussying up. Consider marketing firm McGrath/Power in Santa Clara, Calif. Because they're based in the heart of Silicon Valley, they used to allow shorts, T-shirts and baseball caps. But now they require a more businesslike attire, with business casual including slacks and skirts. Still, there have been situations where employees have been asked to take off a baseball cap, leave on a sweater or not wear something again. With the third warning, employees are sent home to change.

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"The pendulum has swung," says CEO Jonathan Bloom. "We went through a too-casual period. … In the aftermath of the dot-com bubble, we tightened things up a little. When we were very casual, the quality of the work wasn't as good."Others are getting strict. In Auburn, N.Y., the city manager made headlines in April when he banned most city employees from wearing jeans on Fridays, a day that had long been reserved for casual attire. His office did not return calls seeking comment.Some companies, such as IBM, have thrown out dress codes altogether. Once known as a traditional company of button-down shirts, cuff links and pinstriped suits, today it's a much more anything-goes approach."As society has changed, so has IBM," says Donna Riley, a human resources vice president at IBM. "We do have a Birkenstock crowd in some of our locations. Many years ago, it was a suit and tie for men and skirt, dress and stockings for women. (Today's policy) says we trust our employees to use good judgment."In an IBM research lab in San Jose, Calif., Dan Gruhl, 35, a researcher who works in text analytics, typically shows up in flip-flops and shorts. He owns only two button-down shirts.

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"Having a relaxed environment encourages you to think more openly," Gruhl says. "Dress is part of a much larger culture. It really encourages camaraderie."General Motors, where suits were once expected, now is also much more casual. While business casual is considered appropriate during the workweek, employees representing GM to customers, suppliers and visitors are expected to dress consistently with the norms and expectations of the meeting or event, officials say. Business casual does not include apparel such as athletic shoes, jeans, shorts, tank tops or sweatshirts.Procter & Gamble also allows employees to dress more casually than in previous generations. Ford Motor has a casual business dress code, which is more laid back than 15 or 20 years ago."We ask them to use good judgment," says Marcey Evans, a Ford spokeswoman.The mishmash of conflicting policies has created general confusion and a host of fashion faux pas. Fifty-five percent of employees consider tank tops and exposed undergarments the season's top work-wear mishap, according to an April survey by Monster, an online career and recruitment resource. Nearly 30 percent cited flip-flops, while just 8 percent were put off by Hawaiian-print shirts. The online poll got more than 18,000 responses.It's enough to baffle executives like Suzie Boland, president of RFB Communications Group in Tampa."I saw something new (recently). It was an invitation to an evening business reception that said the dress was 'dressy business casual,' " Boland says in an e-mail. "I give up: What in the name of heaven is that?"Making rules more clearWhat some employers are doing to make rules clear:•Five Point Capital, a San Diego-based equipment-leasing specialist, allows jeans with no rips or holes on Fridays for operations and support departments. No T-shirts, tank tops or exposed thong undergarments are allowed. The company asks that no body parts from the shoulders to the knees be seen, except for arms. The goal is to keep cleavage and belly views at a minimum.•At Texas A&M University, the interim president in May sent out a note to more than 10,000 faculty and staff establishing a new summer dress code in an effort to make employees comfortable while the school tries to reduce costs by keeping building thermostats turned to 75 degrees. "Examples for men are golf or polo shirts and khaki pants, and capri pants and summer sweaters for women," the memo says. Fridays are designated school spirit days, when employees are encouraged to wear clothes with Texas A&M or department logos.•The National Basketball Association has adopted an off-court dress code for players. It requires them to adhere to a business-casual dress policy that includes a long- or short-sleeved dress shirt and/or a sweater, dress slacks, khakis or dress jeans. Appropriate shoes and socks, including dress shoes, dress boots or other presentable shoes, but not including sneakers, sandals, flip-flops or work boots. Sunglasses are not allowed indoors, and NBA players can't wear chains or medallions when on team or league business.Legal issues can arise When it comes to dress policies, there are legal issues, too. Employers who enforce dress codes on women but not men risk sexual discrimination claims, and companies also can get in trouble for taking some steps, such as banning styles that are worn as part of religious beliefs.Some have been sued over policies, such as dress codes requiring Muslim female employees to remove headscarves. In June, a Phoenix jury awarded $287,000 to a Somali employee who had worked at Alamo Car Rental. The federal Equal Employment Opportunity Commission says the company engaged in religious discrimination for firing her for wearing the scarf during Ramadan.But employers can legally enforce dress requirements as long as they are not discriminatory, and courts have given employers leeway. Harrah's Casino in Reno requires women to wear makeup. Bartender Darlene Jespersen sued the company, saying the policy discriminated against women. In April 2006, the 9th Circuit Court of Appeals agreed with a lower-court ruling that it was not unlawful gender-based discrimination for an employer to dismiss a female bartender for not complying with dress and grooming standards.Greater leeway is also creating increasing havoc for job interviewees, who are finding the traditional suit may make them seem too stodgy in a more laid-back workplace atmosphere.How employees look can affect how they're perceived: Thirty-six percent of respondents said those who dress casually are perceived as more creative, yet 49% said they run the risk of being taken less seriously, according to a 2006 survey by online job service TheLadders.com. The survey was conducted in August 2006 and included 2,243 executives.But dress is also about personal statement and comfort, and that's why some employees such as Jennifer Cohen, the marketing employee in Philadelphia, bristles at policies and attitudes that she believes stifles self-expression."I can't say I don't push the envelope a little if I'm not going to see clients everyday," she says. "When you're comfortable, you don't worry. You focus on your work."Do you think flip-flops are appropriate business casual attire? Where do you draw the line?Copyright 2007 USA TODAY, a division of Gannett Co. Inc.