Netflix To Stream Internet Video, Movies Directly To TVs
InformationWeek
The companies announced Thursday that they will develop a set-top box that will allow users to stream movies and other content from the Internet to HDTV sets. Netflix, which began to allow users to stream content to their PCs via the Internet last year, said the new system would bypass PCs. The companies said a networked LG player will be released to market by the second half of this year. "Internet to the TV is a huge opportunity," said Reed Hastings, Netflix's founder, chairman, and CEO, in the announcement. "Netflix explored also offering its own Netflix-branded set-top boxes, but we concluded that familiar consumer Netflix said the move reflects its larger strategy to offer customers a variety of ways to rent and view movies and television programs. Those who buy the hardware will be able to rent titles cataloged on the Internet. Netflix already offers more than 6,000 titles via the Internet, and the company said it plans to expand its "Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification," Ki Kwon, president of the consumer electronics division of LG Electronics USA, said in the announcement. LG Electronics said the partnership will improve its position in the U.S. digital television marketplace.
- commented on Jan 3, 2008 12:14:25 PMWhy wasn't the resolution of content mentioned in this stream of immediate video to the consumer. Streaming video via the internet even with a great deal of compression could be an adventure for the consumer if the pipe isn't large enough. Concept sounds good but......I wonder.
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